Privacy

Effective Date: 05/10/2024

This Privacy Policy applies solely to personal information collected through mifa.my (the “Site”).

The Emirates Academy Awards (“we” or “us”), the operator of the Site, is committed to protecting the privacy of personal information shared by users of the Site. A link to this Privacy Policy is provided in the footer of every page of the Site.

Safeguarding your personal information is of utmost importance to us. We want to ensure that you understand the types of information we collect, how we use it, and the measures we take to protect it. By providing your personal information through the Site, you agree to the terms outlined in this Privacy Policy.

Information We Collect

We may collect the following personal information when you use the Site:

• Your name (first name, last name, and/or full name)

• IP address (a unique identifier for your device)

• E-mail address and postal code when you sign up for updates or event information

• Payment information (including credit card details) when purchasing tickets

We may also collect:

• Location data

• Information about the websites you visited immediately before and after visiting our Site

• Data on which parts of the Site you access

• Non-personal technical information such as the operating system and browser type used

How We Use Your Information

We use the information you provide to:

• Keep you informed about Emirates Academy Awards events and initiatives

• Process your ticket purchases securely

• Improve our services, website content, and user experience

• Conduct statistical analysis to better understand and serve our community

Your credit card information will be securely stored on a server for the duration necessary to process your transaction, after which it will be retained only as required to facilitate future services.

Sharing of Information

The personal information you provide is accessible only by us, except as otherwise described in this Privacy Policy. We may share your personal information with trusted third-party partners who assist us with:

• Managing mailing lists and communications

• Processing transactions and tickets

• Analyzing traffic and enhancing marketing efforts

We use cookies (small data files stored on your device) to improve your browsing experience, personalize content, and understand user behavior. While you can reject cookies via your browser settings, doing so may impact certain features of the Site.

We may also use web beacons (transparent pixel images) to monitor which parts of the Site you visit and to analyze traffic patterns. Neither cookies nor web beacons contain personal information.

We reserve the right to share your personal information when required by law.

Third-Party Services

We work with reputable third-party vendors, including analytics providers such as Google Analytics, to operate the Site, process transactions, and enhance marketing. These partners may use cookies and web beacons on our behalf to analyze user interactions and improve our offerings.

Do-Not-Track Signals

The Site does not respond to browser-based “Do Not Track” signals.

Access and Corrections

You can contact us to review or update any incorrect personal information we may have about you. Please use the contact details provided at the end of this Privacy Policy.

Updates to This Policy

The effective date of this Privacy Policy is posted at the top of this page. We may modify this policy at any time to reflect changes in our practices, legal requirements, or services. Updates become effective immediately upon posting.

We encourage you to review this policy periodically to stay informed. Continued use of the Site after any updates constitutes your acceptance of the revised policy.

Direct Marketing by Third Parties

You have the right, at no cost, to request information about or opt out of the transfer of your personal information to third parties for their direct marketing purposes. You may do so by contacting us at the email address below.

Linked Websites

Our Site may contain links to other websites operated by third parties. While we believe these organizations to be reputable, we do not control their operations and cannot be held responsible for their privacy practices. We encourage you to review the privacy policies of any linked websites you visit.

Contact Information

For any questions, comments, or requests regarding this Privacy Policy or the protection of your personal information collected through the Site, please contact us at:

privacy@mifa.my

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